Succeeding in the mortgage and consumer lending business in today’s environment requires a clear picture of your competitiveness. Timely, reliable and specific information on pricing and volume is no longer a luxury – it is a necessity for managing margin, assessing relative risk and strategically growing share.
Since 1994, Icon Advisory Group has worked with a broad set of lending institutions and intermediaries to deliver competitive analytics. Our model is simple. We leverage technology and collaborate across our client base to deliver information that helps our clients compete more effectively. In the process, Icon has established itself as the leader with respect to innovation and reliability.
If you need
reliable,
timely and
actionable information to help you grow profitable mortgage and consumer lending business,
turn to the source depended on daily by the industry leaders, Icon Advisory Group.

Main: 800.269.9982
Support: support@iconadvisory.com
Sales: sales@iconadvisory.com
Whether you are trying to gain a basic understanding of your price competitiveness by product and geographic market or developing more sophisticated models to enhance your margin management capabilities, Icon has the information you need. Icon built its reputation on delivering reliable
daily pricing and rate analysis to the industry and is the preferred partner to the industry’s leaders across the
Retail,
Direct to Consumer,
Wholesale/Broker and
Correspondent channels. And we understand clearly that pricing analytics goes well beyond simple net price calculations. Icon provides the tools and reporting capabilities to enable you to understand competitiveness of base price, risk adjustments, and fees.

So regardless if you are a Retail lender, Wholesale lender, Correspondent lender, mortgage banker, or broker, Icon has the pricing information you need to assess
pricing competitiveness and
competitive funding sources.
Click here to learn more.
With coverage of approximately 75% of mortgage and home equity originations, Icon’s LenderShare
TM Analytics Suite provides you “near real time” tools to benchmark the effectiveness of your efforts to generate volume on a relative basis and an opportunity to assess the risk profile of your pipeline and new fundings. Explicit feedback on your performance on a weekly basis enables you to identify gaps and trends in your volume performance while there is still an opportunity to act on the information. No longer do you have to rely on anecdotal feedback or out-dated quarterly market share surveys to try and piece together a picture of your relative performance.
... and much much more!
Icon’s LenderShare
TM service gives you access to
actionable information on your performance that is
specific by product and geography on a
weekly basis.
Click here to learn more.
The insights provided by competitive pricing and volume analytics can be tremendous sources of value in helping to define, execute, monitor and refine your “go to market” competitive strategies and tactics. Having a reliable and proven partner to systematically collect, QA, and deliver this information to you on a timely basis is critical.
So why do the leading lenders in the mortgage and consumer lending industry turn to Icon Advisory Group as the information source for their competitive lending analytics? Here is what they tell us:
- Single source for both pricing and volume/share analytics
- Comprehensive coverage of all major channels (Retail, Direct to Consumer, Correspondent, and Wholesale/Broker) in mortgage plus home equity
- Depth of experience, knowledge and relationships in the industry
- Thought leadership and innovation
- Singular and dedicated focus on our clients
Here's what some of our customers have to say ...
Q1, 2012 - Home Equity LendershareTM
Icon now covers 18 of the top 20 home equity lenders with LenderShare weekly volume analytics. Coverage is now estimated
to be approximately 75%!
Q1, 2012 - 1st Mortgage LendershareTM
Icon is pleased to announce the addition of 4 new Retail channel lenders and 2 new Wholesale channel lenders to LenderShare.
Coverage is now estimated to be approximately 70-75% of all 1st mortgage originations!
Q1, 2012 - CBA Live 2012
Icon was pleased to lead two sessions during CBA Live 2012 held by the Consumer Bankers Association (CBA). The first session provided a data driven review of the Home Equity industry for 2011. The follow up session was a panel discussion with industry leaders who discussed the power of real time analytics in consumer lending and how they are leveraging the information provided by Icon’s LenderShare.